MARATHON – HOW IT ALL BEGAN
When, at the beginning of the 1980s, Wolfgang Reiche embarked on his trip around the world, he wasn’t just looking for routes across continents but also for tires that would withstand the ordeal of a journey like this. Before he set off, he contacted a number of companies asking for support with materials. Only one answered: Schwalbe.
Better together
How a handshake turned into a pioneering partnership borne by mutual respect, trust and a common outlook on the future.
CHANGE TAKES PLACE WHERE PEOPLE ARE ON THE MOVE
Tanja Erath used to be a professional racing cyclist. She’s now a doctor and cycles to work every day. Through her commutes, the Green Marathon has showed her that sustainability is compatible with performance.
SCHWALBE’S SUSTAINABLE SUBSIDIARIES
From Italy to North America, Schwalbe’s subsidiaries are committed to carbon reduction and fair supply chains. This creates a global network that’s driving sustainable mobility.
Recycling – A NEW LIFE FOR OLD TIRES
During the course of his master’s thesis in 2019, Sebastian was researching how old tires could be used as a valuable raw material instead of being thrown away. Schwalbe helped him to pursue and implement this concept. His initial idea has since become a sustainable solution, with Sebastian now part of Schwalbe’s CSR team where he continues to work on improving the recycling system.
In the loop
At the various branches of Germany’s Saxon bicycle retail group Die Fahrrad Kette (the bicycle chain), sustainability isn’t just a trend; it’s common practice.
The company has been part of the Schwalbe Recycling System for about three years now and is one of the partners most committed to this programm.
The group was recently given the Schwalbe Recycling Award, presented for the very first time, for its dedication to the scheme.