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The newHans Dampf
exploring new grounds in Israel

We reached out to Scotty Laughland last November
to discuss where we should shoot the new Hans Dampf.

The location? To be decided...

When bringing a new product to the market, you come to the point where it’s perfected but what about the image and purpose? We asked ourselves, ‘where do we see the tyre? What properties do we shoot?’ The possibilities were endless...

A tyre designed to handle every terrain needs a location to seriously test this. Where could the ultimate test be? At this time of year the Alps are not an option. Despite the long journey and amazing terrain, New Zealand's story has been told, the same for Morocco and Spain - it's all been done! After a long look at the map we asked ourselves can we find somewhere no one’s really discovered?

Has anyone ever been to Israel?

There's no denying there are countries with which we associate more positive words, after decades of conflict and war, Israel didn’t necessarily spring to mind as a Mountain Biking mecca but we couldn’t let this stop us from exploring further.

We contacted EWS athlete Noga Korem to learn more about the country. It didn't take long and once we'd spoken to Noga - the plan was settled - the new Hans Dampf campaign would be done in Israel!

Tel Aviv


We started our journey in TEL AVIV, building the bikes, it was time to discover the city and we started our day with an amazing local breakfast, met Noga, found some great photo-spots and prepared for the drive to Jerusalem.


Noga is professional Enduro rider and Israel native. Still relatively unknown, she achieved impressive results in 2017 with a 3rd place at the Madeira round of the Enduro World Series and finished the season 7th overall. For 2018 she had joined GT Factory Racing giving her access to professional support at the races, we could not have found a better guide...

Tel Aviv certainly proved entertaining. The modern city was beautiful with vibrant markets and the historic old town of Jaffa but we couldn’t roam for long! It was time to get on the road and head to Jerusalem, our first ride would be on the Sugar Trail.

Sugar Trail


The Sugar Trail is a man-made trail from Jerusalem all the way down to the dead-sea, originally it had built for camels so we weren’t expecting steep down hills but the trail was certainly not to be underestimated!

It was flowy and fun with technical sections, riding was one challenge, filming and shooting photos a whole other, we were happy to make it out for some refreshments after 6 hours in the desert carrying the equipment through one of the driest places on earth. What a day! On to our next stop...

The South


Roughly two hours south from the dead sea we stopped off at the crater close to Mitzpe Ramon. The view from top was unreal but we couldn't wait to hit the trails again…

We were heading towards Eilat which marks the very south of Israel stopping off at Timna National Park. Its red sand and rare stone formations made it look like Mars. We couldn’t resist taking a few shots here.


THANK YOU Israel, it's been awesome. We’ve enjoyed our time, met so many friendly people, discovered and shared new experiences. We didn’t know what to expect when we came here but it’s been an amazing journey and we’ll be back one day!

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